Capture the Hearts of Gen X & Y Through Direct Mail

You may think that in a digital age, marketing campaigns such as direct mail may be lost on your target Generation X and Generation Y consumers, but that doesn’t seem to be quite the case. In 2014, 77% of Generation X and 63% of Generation Y consumers purchased products through a direct mailing. The key to snagging their attention is to make your direct mailing pertinent, relate-able, and trustworthy for those perpetually skeptical Generation X and Y’ers.

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