You may think that in a digital age, marketing campaigns such as direct mail may be lost on your target Generation X and Generation Y consumers, but that doesn’t seem to be quite the case. In 2014, 77% of Generation X and 63% of Generation Y consumers purchased products through a direct mailing. The key to snagging their attention is to make your direct mailing pertinent, relate-able, and trustworthy for those perpetually skeptical Generation X and Y’ers.
The beginning of a new year is always a great time to get back to your bucket list. If you have always wanted to publish a piece of writing, don’t wait any longer. One of the many services that AZ Litho can assist with is self-publishing.
A growing trend, self-publishing, offers the writer a multitude of benefits, such as maintaining all ownership rights and complete creative control over their work.
When sending design images to us, it is important to make them print-ready and saved in a format that we can open. Here are some easy-to-follow steps for different programs you may be using and how to properly save your images so they can be given to us with ease.
PAGEMAKER:
Saving your PageMaker file as an EPS
When it comes to printing images, there are a multitude of factors and steps that can affect and change the image’s quality.
Images can widely be categorized as vector or raster. Vector images are composed of basic geometric shapes and are mathematical in nature, allowing the same image to be re-sized without causing any sort of distortion. Raster images, which include digital photographs and scanned images, are made of dots or pixels. In general, a raster image can be decreased in size without issue, but not increased in size.
As you are designing your printed piece, there are a few rules to keep in mind. Your goal is to have a beautiful end product that shows just how great your company is. Big solids and bleeds with bright colors are always eye catching. When you are constructing your artwork, keep in mind that the bleeds should be at least 1/8 of an inch larger than your finished size. If you have a picture that bleeds off of the edge of the sheet, and it cannot be cropped to give us enough bleed, consider adding a complimentary color frame
Not only is AZ Litho your go-to for printing needs, but did you know we can store your printed inventory, and it’ll be available to your entire team any time of the day? We can accommodate a wide range of needs with both short term and long term storage. Products can be shipped by the handful, the boxful or by full pallets. We manage inventory levels and alert our customers when inventories get low. We understand that for a business, whether large or small, it can be incredibly difficult and time-consuming to keep up with all your printed collateral and get it to your different locations in a timely manner.
Did you know we opened our doors October 1952? That is 63 years ago this month, and we are still going strong. We appreciate all of our clients and everything you do for US. We want to take a moment to say THANK YOU from the bottom of our hearts!!
Printed materials are all about getting your message across to the reader – whether you are selling a vacuum or a house, the average reader’s attention span is 8 seconds.
To keep viewers lingering longer, keep in mind these tips for designing a unique printed piece for your business. They are sure to make an impact.
Keep your message short and sweet!
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We got our start in 1952 and since then there have been many changes and advancements in the way a printed project is produced. One of the largest advancements being what is referred to as Digital printing. Digital printing gives our clients more options and new features to choose from. Many times we have seen these options turn into confusion over the advantages and disadvantages of digital printing, and how it compares to traditional offset printing. |
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While many people question if print is a thing of the past, we can tell you that there are many uses for print media in today’s digital world. First, print is tangible, engages the senses, and is viewable anywhere without the need for technology. Mobile and tablet device owners are acutely aware of digital media’s benefits; however, there is still nothing like having that document in hand – feeling the texture, seeing the brilliant colors on the page, and viewing it without plugging in or charging it up. Paper can be any size, shape or color; it |
